Enterprise Specialty Hearse

Launching an upgraded, modern website for a legacy brand

Overview

Founded in 1929, Specialty Hearse is the oldest hearse distributor in the United States. Specialty Hearse is one of the world’s largest providers of new and reconditioned funeral vehicles, serving more than 600 international customers and is proud to be a third generation, family-owned company.

The Challenge

Specialty Hearse needed a branding update to modernize their trusted, well-established company. They had the connections and experience but an older look and a dated, unresponsive website that didn’t work across devices. Frontline’s challenge was to enhance the existing brand and design a site that improved the user experience while displaying the range of Specialty Hearse’s offerings. We had to completely rebrand the company without changing their existing logo.

The Brand Update

We worked with Specialty Hearse to provide an updated, modern feel for their trusted legacy brand that honored their industry and deep roots. The logo stayed the same, avoiding a costly rebrand, but the style was overhauled. We did this by creating a new brand system of supporting visuals and styles. The result was a premium, newly relevant brand aesthetic that took inspiration from the luxury car brands Specialty Hearse offers.

The Website Update

Frontline built and launched a new website in line with the brand’s updated look. The previous static, fixed-width website was reworked into a dynamic new platform with updated copy, graphics, and a more functional user interface.

The Impact

In the just over three months since the the new site launch, Specialty Hearse has seen an incredible jump in traffic with 3,800+ site visitors.

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