Socials McAfee School of Business

Promoting the launch of the Ethos Forum building, a hub of business, computer science, and engineering

Union University’s McAfee School of Business partnered with Frontline Creative Studio to promote the grand opening of their new academic facility, The Ethos Forum. This state-of-the-art building houses the McAfee School of Business, along with Union’s Computer Science and Engineering departments.Frontline was contracted to help the Mcafee School of Business generate buzz, engage local businesses and supporters, and position The Ethos Forum as a hub for creativity, entrepreneurship, and faith-driven excellence.

Market Context & Central Challenge

Union University sought to:

  • Announce the naming of “The Ethos Forum”
  • Drive attendance for the dedication ceremony
  • Showcase key features (makerspace, business incubator, learning studios) to prospective students, alumni, and local business partners
  • Reinforce the McAfee family’s legacy and lead gift

Frontline was engaged to coordinate messaging, graphics, social media, ad strategy, and event videography, making each touchpoint convey the building’s purpose and its broader significance for Union, future students, and the Jackson community.

Services Provided

  • Marketing Strategy & Planning: Collaborative ideation with Union’s School of Business and Marketing Department to outline objectives, target audiences, and key messages.

  • Social Media Setup & Ad Strategy

  • Messaging Campaigns & Social Graphics: Crafted launch-phase copy and custom graphics promoting The Ethos Forum’s details, mission, and dedication.

  • Event Videography & Reels: Captured ceremony highlights, produced recap videos of the dedication ceremony, and videos of facility features.

  • Engagement Videos for Local Businesses & Supporters: Produced short videos showcasing the Forum’s benefits for local businesses.

Outcomes / Qualitative Impact

By uniting purposeful messaging (“ethos = character, living out faith”) with polished creative executions (branding, social ads, videography), Frontline Creative Studio successfully:

  • Drove Greater Post Performance: Frontline’s graphics performed 40% over baseline

  • Improved Ad engagement: 38% higher metrics than previous campaigns

  • Contributed to a successful dedication ceremony, capitalizing on post-event media and engagement

This comprehensive campaign positioned The Ethos Forum launch as a milestone not only for McAfee School of Business but also for Union University’s broader commitment to uniting faith and knowledge.

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